Our Team
The Generation Values leadership team brings deep expertise in machine learning, sustainable finance, data, technology, and social enterprises to build the world's leading Personal Values Intelligence platform.
Michael Van Patten, Founder & CEO
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Sustainable investing pioneer & fintech entrepreneur.
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Founded Mission Markets (2009), one of the first online impact investing platforms.
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25+ years of experience finance & capital markets.
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Recognized by Real Leaders Magazine as one of the Top 30 Innovative Leaders (#8).
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Founder and visionary behind Generation Values' patented Personal Values and ML platform.
Larry Rafsky, Co-Founder, CTO
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Larry Rafsky, Co-Founder, CTO
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Award-winning statistician and innovator.
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Inventor on 17 U.S. patents, including 3 Generation Values patents.
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Founder of Acquire Media, acquired by Moody’s.
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Recipient of the ASA Theory & Methods Award for the Friedman–Rafsky Test.
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Princeton (Summa Cum Laude) and Yale Ph.D. in Statistics.
Johanna (Jose') Zeilstra, Partner & Senior Corporate Advisor
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CEO & Co-Founder of Gender Fair.
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Led gender equality ratings for thousands of companies featured by Newsweek, Forbes, and others.
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Former JPMorgan Chase and PwC executive.
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Helped implement Canada's pay equity initiatives.
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Jose'-founded GIVE BACK, launched on The Oprah Winfrey Show.
Paul Rice, Corporate Advisor, Founder, Fair Trade USA
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Founder of Fair Trade USA.
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Built partnerships with 1,500+ global brands.
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12,000+ certified products across North America.
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Impacted 1M+ workers, farmers & families in 53 countries.
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Advisory Council member, Fair Trade USA.
Our experienced software team is building the next generation of values-based commerce.
