Our Team

The Generation Values leadership team brings deep expertise in machine learning, sustainable finance, data, technology, and social enterprises to build the world's leading Personal Values Intelligence platform.

Michael Van Patten, Founder & CEO

Sustainable investing pioneer & fintech entrepreneur.
Founded Mission Markets (2009), one of the first online impact investing platforms.
25+ years of experience finance & capital markets.
Recognized by Real Leaders Magazine as one of the Top 30 Innovative Leaders (#8).
Founder and visionary behind Generation Values' patented Personal Values and AI platform.

Larry Rafsky, Co-Founder, CTO

Larry Rafsky, Co-Founder, CTO
Award-winning statistician and innovator.
Inventor of 18 U.S. patents, including Generation Values personal values and AI patents.
Founder of Acquire Media, acquired by Moody’s.
Recipient of the ASA Theory & Methods Award for the Friedman–Rafsky Test.
Princeton (Summa Cum Laude) and Yale Ph.D. in Statistics.

Johanna (Jose') Zeilstra, Partner & Senior Corporate Advisor

CEO & Co-Founder of Gender Fair.
Led gender equality ratings for thousands of companies featured by Newsweek, Forbes, and others.
Former JPMorgan Chase and PwC executive.
Helped implement Canada's pay equity initiatives.
Jose' Co-Founded and sold GIVEBACK, an affiliate marketing company, launched on The Oprah Winfrey Show.

Paul Rice, Corporate Advisor, Founder, Fair Trade USA

Kevin Doyle Jones, Senior Corporate Advisor

Leads content for Neighborhood Economics, a conference series that gathers the people repairing local economies using innovative finance to create economic justice
A serial entrepreneur, co-founded SOCAP the largest impact investing conference in the world, and lead content for 10 years.
Founded Good Capital, an early stage Impact investor fund, was the initial investor in "Alter Eco".
He is co-founder of a community equity fund that is solving the problem of friends and family funding for black and brown entrepreneurs who don’t have a rich uncle.