Our Team
The generationvalues leadership team leverages expertise in sustainable finance, ratings data, technology and social enterprises to help users find products aligned with their values.
Michael Van Patten, Founder & Chief Executive Officer
Michael is recognized as a sustainable investing early innovator and pioneer. He has extensive experience in impact capital markets and financial technology.
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2009 Founded Mission Markets the first online impact investing platform
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2015 Recognized by “Real Leaders” Magazine as one of the innovative leaders #8 out of 30.
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Michael was also a member of Mensa International, the oldest high-IQ society which members must have a minimum of a 132 IQ.
Larry Rafsky, Partner, Chief Data & Technology Officer
Larry is a prominent statistician and data scientist. He is the co-inventor of the Friedman-Rafsky Test, a key multivariate procedure, earning him the Theory and Methods Award from the American Statistical Association.
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Larry has filed 17 U.S. patents
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Summa cum laude graduate of Princeton and earned his PhD in statistics from Yale.
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Founded Acquire Media which was acquired by Moody’s Oct 2020.
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Current advisor to Moody's.
Johanna (Jose) Zeilstra, Senior Corporate Advisor
Paul Rice, Corporate Advisor
Johanna is the CEO of Gender Fair, which rates and certifies companies, nonprofits, and colleges on their commitment to gender equality has had a successful career in strategy and finance at JPMorgan Chase and PWC before becoming a social entrepreneur. After her MBA, she helped implement Canada's pay equity.
• Co-founded GIVE BACK which launched on Oprah Winfrey Show in April, 2011.
• 2018 She co-founded Gender Fair, a public benefit corporation.
Paul Rice is the Founder & was the CEO of Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, launching Fair Trade USA in 1998, Rice brought Fair Trade into the mainstream and built a movement to expand its impact.
• Currently partners with over 1,500 brands globally to provide certified products worldwide.
• 53 countries, with over 12,000 individual Fair Trade Certified products available in North America.
• Paul is currently on the Advisory Counsel of Fair Trade USA.
• These partnerships impacted over 1 million workers, farmers, and their families in 53 countries in 2023.
Tom Saleh, Corporate Advisor
Tom advices generationvalues' back-end technology development.
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Has a long standing relationship with our founder
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Leading entrepreneur in the computer and financial data industry for more than three decades
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Founded seven successful high-technology companies, and influenced the success of several more.
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His firm provided the technology platform for Mission Markets in 2011.
Laura Trumbull, Senior Software
Development Advisor
Laura has overseen generationvalues software development. After graduating from Harvard, Laura spent over 30 years in financial markets technology including nearly 20 years at Reuters in leadership positions.
• Global roles overseeing quality assurance practices and ITIL service management.
• Global roles overseeing quality assurance practices and ITIL service management.
• Served as COO / CTO at Chaikin Analytics (acquired by Stansberry & Associates Investment Research).
generationvalues employs a team of skilled software developers.
